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TechSmith Corporation Privacy Notice

This Privacy Notice is effective as of March 18, 2026 

At TechSmith Corporation (“TechSmith”), we recognize the importance of protecting your personal information and are committed to processing it responsibly and in compliance with applicable data protection laws in all countries, states, or other jurisdictions in which we operate. 

SCOPE OF THIS PRIVACY NOTICE:

In the normal course of its business activities, TechSmith collects, uses, and sometimes shares personal information of various individuals and organizations in order to run its day-to-day operations and provide products and services for your use. This Privacy Notice applies to all users of TechSmith products and services and to visitors to TechSmith websites and TechSmith operated social media sites (we refer to the TechSmith website, social media sites, and our products and services as “Sites and/or Services” in this Notice). This Notice describes TechSmith’s general privacy practices that apply to such personal information collection and use. 
 
This Notice does not apply to: (1) personal information relating to employees, applicants for employment, or contractors providing services to TechSmith, (2) user generated or created content that is uploaded to TechSmith products and services, (3) circumstances when TechSmith is acting as a processor of personal data on behalf of a data controller, or (4) when TechSmith products or services utilize a component of your operating environment and that component collects personal information. 

1. TYPES OF PERSONAL INFORMATION WE COLLECT

“Personal Information,” as used in this Notice, is any information that identifies, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. Categories of Personal Information TechSmith collects include: 

  • an individual’s name 
  • user name 
  • email address 
  • phone number, or other similar identifiers 
  • profile information 
  • payment information  
  • information about products or services purchased or used  
  • browsing and search history 
  • location data 

2. HOW WE COLLECT YOUR PERSONAL INFORMATION

We collect Personal Information in four ways: 

  1. We collect Personal Information you provide to us in optional, voluntary submissions such as registration forms, user profiles, promotional signups, sweepstakes/contest entries, requests for customer service, and software and mobile applications downloads. 
  2. We may collect some Personal Information automatically to perform a contract with you, where we have legal obligations to do so, or where our legitimate interests permit such collection. This is described below in “Passive Data Collection.” 
  3. When you register to use a trial version of our products, we agree to provide you with guidance to assist you in using our products.  To fulfill this obligation, we collect information concerning your use of the product.  You have the ability to turn off this information collection. 
  4. We may also obtain information, including Personal Information, from third-party sources to perform a contract with you, where we have a legal obligation to do so, or where our legitimate interests permit such collection. If we directly combine information from third parties with Personal Information we have collected, we will treat the combined information as Personal Information and handle it in accordance with this Notice. In addition, please note we may solicit third parties to collect Personal Information on our behalf such as social media platform providers and, in such cases, we instruct those third parties to comply with this Notice and all applicable data protection laws. 

Passive Data Collection

Location-Based Services 

We may collect, use, and share (with TechSmith partners, service providers and licensees) precise location data, including the real-time location of your mobile or fixed location device. 

Analytics Tools 

We use analytics tools and other third-party technologies to collect information in the form of various usage and user metrics when you interact with, use, or install TechSmith Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information (referred to as “Collected Data”).  The tools used by TechSmith for our internal analytical purposes pseudonymizes Collected Data. 

The third parties that provide these analytics tools may also use the Collected Data with other information they have independently gathered from other websites and/or other online or mobile products and services you have used or interacted with, pursuant to their own policies or privacy notices. In addition to our use of technologies as described herein, we may permit certain third-party companies to help us tailor advertising we think may be of interest to you based on your use of our Sites and/or Services and to otherwise collect and use data about your use of our Sites and/or Services. For more information about this practice, please see the “Third-Party Advertising Technologies” section below. 

Cookies 

TechSmith’s website will ask if you consent to the placement of cookies to collect information about you and your use of the website. You may set your browser to notify you when you receive a cookie or to block cookies entirely, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in our Sites and/or Services, where applicable. We will indicate that upon selecting your preferences, we will use a cookie to remember your preferences. To modify your cookie preferences, please visit our Trust Center and scroll to the FAQ section at the bottom, and click on “Can I adjust my cookie settings?” 

Third-Party Advertising Technologies 

We permit certain third-party companies to help us tailor advertising we believe to be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). We do not sell your information to third parties as described in section 1798.140 of the California Consumer Privacy Act. These companies may deliver ads that might place cookies and otherwise track user behavior. These companies may use information about user behavior in order to provide customized advertisements across various services and products. See our Sub Processor List and Third Party Services pages for the specific third party names. 

In the course of providing these services, products, or placing advertisements, these third-party companies may place or recognize a unique cookie on your computer and may record information to these cookies based upon your activities on any of our Sites and/or Services and on third party websites. Each of these companies uses this cookie information according to their own privacy and security policies. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out as indicated in this Notice. Please note this does not opt you out of being delivered advertising; you will continue to receive generic ads. 

Note that the TechSmith website does honor the Global Privacy Control. 

Personal Information relating to Children

We do not knowingly seek, collect, or share Personal Information from users under the age of 16 (a “Child” or “Children”), except to the extent that TechSmith may collect limited Personal Information from Children (but not their email addresses) where that Child’s school or school district has contracted with TechSmith to collect the Personal Information from the Children for the educational context authorized by the school or school district. 

If you believe your information has been collected and you are under the age of 16, please contact privacy@techsmith.com. If you are a user under the age of 16 and your parent or guardian signed up for an account for you with TechSmith using a password or access ID provided by your school, your parent or guardian may be able to view all information contained in your account.  This includes information such as messages between you and your teacher, and grades you received on your assignment. 

3. HOW WE USE YOUR PERSONAL INFORMATION

We only use your data as expressly set forth in this Notice.  If a need arises to use your data for a secondary purpose, we will provide you prior notice of such use. 

Communication and Responding to Requests 

We use your information, including Personal Information, to provide you with different services such as customer support, processing transactions, responding to users’ requests, sending newsletters, updates, special offers and advertisements, seeking your opinions and feedback, and connecting you to other users of TechSmith Sites and/or Services as well as to products and services of our partners and licensees.   

Optimization & Diagnostics 

We use your information, including Personal Information, behavioral metrics, and other non-personally identifiable information to operate, provide, improve, and maintain our Sites and/or Services, to develop new products and services, to personalize other content for you, and for other administrative and internal business purposes. This processing is done for our legitimate interests. 

Third-Party Advertising 

We use your information, including Personal Information, behavioral metrics, geo-location data, demographic data, and marketing preferences to personalize and display advertisements and other content for you. If you elect to opt out, you may not be able to receive advertising content personalized for you, however, you still receive non-personalized marketing content. 

Sharing Features 

We use your information, including Personal Information, and any other information you submit directly or through passive means to provide you with various ways to connect and share content (e.g., web content, user generated videos, text, drawings, and screen and lecture captures, and quizzing features, media, tools, services and other products) with third parties. For example, we may provide you with the opportunity to email a link to certain content to another person. To use this feature, we may require you to provide certain Personal Information including your email address and the email address of each person to whom you send the link. 

We also may allow you to share links to content with users of various third-party services (e.g., social networking, search and sharing services). By using any of these third-party services to share links to content, you permit us to access, use and disclose any information relating to your account on each such third-party service (such as your username and profile information) that we make available for your use.  We do not store your user credentials of these third-party services. 

Protecting the Rights of TechSmith and others

We use your information, including Personal Information, and any other information you submit directly or through passive means to protect misuse of our and our partners’ intellectual property.

Artificial Intelligence 

TechSmith may utilize artificial intelligence technologies developed by TechSmith or provided by thirdparty vendors to deliver and improve product features and functionality. The submission of information by a user that is subsequently processed through these AI features is not used to train or improve any AI models and is limited to providing the user with the results relating to the user’s immediate product experience. 
 
In some products, TechSmith may offer customers the option to explicitly optin to allow certain data (for example, audio samples or transcripts) to be used to help improve TechSmith’s AI models or services. Participation in these programs is voluntary, clearly disclosed within the product, and can be changed or withdrawn at any time. 

Please see Third-Party AI technology Used in TechSmith Products for more information.  

4. REASONS WE SHARE YOUR PERSONAL INFORMATION

We may share your Personal Information as necessary to maintain business operations, such as with vendors working on our behalf (for example, delivery of services and digital advertising); as required by law or to respond to legal process; to maintain the security of our products; to monitor and enforce our rights as a licensor; to respond to an inquiry from a licensee concerning information in connection with users registered under their corporate email domain, to protect TechSmith’s customers, employees, rights, or property; as part of a merger or acquisition; or with your expressed consent.  

If we share your Personal Information with a third party acting on our behalf, we remain liable for any harm that is caused by that third party if they have processed Personal Information in a manner inconsistent with this Privacy Notice or applicable law. Visit these links for further information about the third party services and sub-processors TechSmith uses.  

Categories of Personal Information that we share may include, but is not limited to: 

  • an individual’s name 
  • user name 
  • email address 
  • phone number, or other similar identifiers 
  • profile information 
  • payment information  
  • information about products or services purchased or used  
  • browsing and search history 
  • location data 

TechSmith does not “sell” personal information as defined in the California Consumer Privacy Act. 

5. WHERE WE STORE AND PROCESS YOUR PERSONAL INFORMATION 

Personal Information collected by TechSmith may be stored and processed in your region, in the United States, and in any other country where TechSmith, its processors, or its sub-processors operate and/or have facilities. We may transfer Personal Information from the European Union or European Economic Area (“EU”), or the United Kingdom, to other countries. 

  • TechSmith commits to resolving complaints about your privacy and our collection or use of your Personal Information. EU, UK, and Swiss individuals with questions or concerns about the use of their Personal Information should contact us at  How to Contact Us. 
  • If a Customer’s question or concern cannot be satisfied through this process, TechSmith commits to engage with an independent dispute resolution mechanism operated by the European Union Data Protection Authorities (EU DPA) or the Swiss Federal Data Protection and Information Commissioner (FDPIC) and to comply with the advice given by the EU DPA or FDPIC, as applicable. 
  • If your complaint is not satisfactorily addressed by TechSmith, EU individuals may bring a complaint before an EU Data Protection Authority or Swiss individuals may bring a complaint before the FDPIC. 

6. HOW WE SECURE YOUR PERSONAL INFORMATION 

TechSmith uses a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. While we implement safeguards designed to protect your Personal Information, no security system is impenetrable and, due to the inherent nature of the internet, we cannot guarantee that data, during transmission through the internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others. You should take steps to protect the security of your user account information, login, and password. 

7. HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We retain Personal Information for as long as necessary to provide the products and fulfill the transactions you have requested, or for other legitimate purposes such as complying with our legal obligations, resolving disputes, enforcing our agreements, and improving our products. The timeframes for retention that we use may be requested here. 

This is the retention schedule for: 

  • an individual’s name 
  • user name 
  • email address 
  • phone number, or other similar identifiers 
  • profile information 
  • payment information  
  • information about products or services purchased or used  
  • browsing and search history 
  • location data 

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize the Personal Information or, if this is not possible (for example, because your Personal Information has been stored in backup archives), we then securely store your Personal Information and isolate it from any further processing until deletion is possible. 

When we collect Personal Information as a processor on behalf of the controller, the controller is the party who provides instructions on deleting or anonymizing the Personal Information. 

8. HOW TO ACCESS AND CONTROL YOUR PERSONAL INFORMATION 

You may access and review the Personal Information TechSmith stores about you and correct any factual errors. Most of your Personal Information may be accessed and corrected by simply logging into your account and accessing your profile. For any other changes, please contact TechSmith Customer Service. 

Rights of Data Subjects 

The legal basis for collecting and using the Personal Information described above depends on the Personal Information concerned and the specific context in which we collect it.  

However, we normally collect Personal Information from you only where we have your consent to do so, where we need the Personal Information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms as described in Section 3.  In some cases, we may also have a legal obligation to collect Personal Information from you.  

If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Information, please contact us using the contact details provided under the “How to contact us” heading below. 

You may have the following rights dependent upon the jurisdiction you reside in: 

  • You may request access to your information, confirming TechSmith’s possession of your information or request a copy of it. 
  • You may request TechSmith to correct information related to you. Where a correction is subjective in nature, TechSmith may reject the request, but will note the correction was made and the nature of the request. 
  • You may request the erasure of your information.
  • You may object to processing of your Personal Information or ask us to restrict processing of your Personal Information. 
  • You may opt out of TechSmith sharing your Personal Information with third parties and request a list of third parties with whom your Personal Information has been shared. 
  • You have the right to opt out of automated decision-making (including targeted advertising and profiling) using this link.
  • You may request information about our use of automated decision-making technology.
  • You may request that TechSmith transfer a copy of your information to another controller (portability). 
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you or adjusting your email preferences.
  • Similarly, if we have collected and processed your Personal Information with your consent, then you can withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent. 
  • You have the right to complain to a data protection authority about our collection and use of your Personal Information.  EU individuals may bring a complaint before an EU Data Protection Authority or Swiss individuals may bring a complaint before the FDPIC. 

When TechSmith is the controller of your Personal Information, you can exercise your rights by contacting us using the information provided in the “How to contact us” section heading below. 

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with the requirements of applicable data protection laws.

Information collected to verify requests 

TechSmith may request additional information to confirm the identity of individuals making requests for information. This is to provide greater security. This includes asking questions or requesting information beyond what TechSmith already has in order to confirm the identity of the requesting party. 

Should TechSmith believe that the requesting party is not allowed to make such requests, or is unable to verify the identity of the requesting party, TechSmith will reject the request and inform the requestor of this decision. 

9. NOTICE REGARDING AUTOMATED DECISION-MAKING AND PROFILING 

In some instances, our use of your Personal Information may result in automated decisions being taken (including profiling). 

Automated decisions mean a decision concerning you is made automatically on the basis of a computer determination (using software algorithms), without our human review. We use automated decisions to provide targeted advertising on our Services that may be of interest to you.  

You can opt-out of automated decision-making and targeted advertising by contacting us using this link or via the information provided in the  “How to contact us” section heading below. You will not be retaliated against for exercising your rights regarding automated decision-making. 

10. HOW TO CONTACT US 

To exercise your data subject rights, navigate to Data Subject Rights Request to start the request process. Once we receive your request, we will reply asking for additional information to verify your identity; upon verification, we will fulfill your request as far as we are able to and respond with the results within the permitted timeline. We may deny your request if we are unable to fulfill it, if we are unable to verify your identity, or if other superseding laws apply to your information. 

If you have a privacy-related concern, complaint, or question, please contact us at: privacy@techsmith.com 

Or, you may reach us using the following information: 
TechSmith Corporation
14 Crescent Road
East Lansing, MI
48823-5708 USA 
Toll-free: 800.517.3001 (U.S. Only)
Voice: +1.517.381.2300
Fax: +1.517.913.6121 

If you are a resident of the EU, you may contact the designated EU Representative listed below who is responsible for data subject inquiries for EU residents (as required by Article 27, paragraph 1 of the GDPR). 

TechSmith GmbH 
Gubener Str. 51 
10243 Berlin
Tel: 0049 (0)30 47032494
Email: privacy@techsmith.com 

Residents of the EU also have the right to file a complaint with the data protection authority listed below or another supervisory authority (“DPA”).  

European Data Protection Supervisor
Rue Wiertz 60 
Office: Rue Montoyer 30, 6th floor 
1047 Bruxelles – Brussel 
Tel: +32 2 283 19 00 
Email: edps@edps.europa.eu 
Website: https://edps.europa.eu/ 

11. CHANGES TO NOTICE 

Please note that this Privacy Notice may change from time to time. If there are material changes to this Privacy Notice or in how we use your personal information, we will post a notice on our home page that this Privacy Notice has changed. You are also encouraged to periodically review this Privacy Notice to stay informed on how we are protecting your personal information.